Old pamphlet design

Sigma Beauty Premiere Booklet

Art Direction | Kate Schroeder, Photographer | James Lyle, Copywriter | Tonya Comstock

Frequently, Sigma Beauty will have booths at various conventions throughout the United States. Often times the line is extremely long (sometimes the longest there!) as the products are primarily available online. Sigma has traditionally handed out pamphlets breaking down featured items, however these have proven to be cumbersome. As an improvement, I designed a booklet with improved navigation and grid structure. The new booklet features a tear away page for customers to list their items for purchase.