Art Direction | Rasun Mehringer, Photography | James Lyle, Copy | Tonya Comstock
Sigma Beauty PRO Partners is an exclusive branch of the company offering discounts to makeup artists and student members. As the head designer for PRO, I was given the opportunity to rebrand the visuals to reflect the professional edge of the program. Eventually, the identity I created influenced and shaped the main identity of Sigma as well. A year after the process began, membership more than doubled with open, click rates and revenue of newsletters at the highest since its creation.
EXAMPLES OF PRO NEWSLETTERS PRIOR TO MY EMPLOYMENT AND REBRANDING.
(I like to call this look 80's nail salon chic)